The
Dealer Display Suggestion
"Moreover, experience proves that there is virtually no
limit to the amount of cars, track, equipment, etc., the scale model
railroader will buy once you have planted the "system" idea in his head. The
more he has, the more he still wants."
- A.C. Gilbert Co. - 1947
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The "Complete Railroad System" was a set containing
two complete trains headed by new "Electronic Propulsion" DC powered
locomotives, a 4-8-4 Northern and an 0-8-0 Switcher. In addition, several
accessories, including action accessories, were provided. I have included
it as a promotional layout because it was presented to dealers for use as a
display to increase sales. While Gilbert intended to include the set in its
1946 line, production difficulties delayed its introduction until November
1947. This delay came about because of labor problems, material shortages,
the diversion of resources to the development of the smoke in boiler units,
and production problems related to the number 14 Rectiformer, which was
essential to the operation of the DC Northerns and 0-8-0's. In fact even AC
Northerns and 0-8-0's were rare in 1946 with the only supply being the
models that were made for the 1946 New York Toy Fair and the Gilbert Hall of
Science. In order to produce a two train set, the factory did release an
uncataloged 4624 set in 1946, substituting a Hudson and a Pennsy K5 as
motive power with a few car and accessory substitutions.1 In addition, the
remote control switches shown in the illustration above were not included
with the substitute set. The originally planned set was promoted in the
consumer catalog and also in the dealer advance catalogs of 1946 and 1947,
where its virtues as a store display were were presented. The illustrations
below are from the 1947 Advance Catalog and give you and idea of the pitch
Gilbert made. It looks like he had us pegged.
One major drawback to Gilbert's suggestion is that
it required a bit of work on the part of the store to make a display that rivaled the
artist's conception shown in the above illustration. Of course the stores had
a wide latitude and could make the display simple by just setting up the equipment in the
4622 Complete Railroad System set on a table. Of course, the most major drawback to
this display idea was the fact that the set was not available in 1946.
I think it is possible that one or more
stores tried something along these lines, probably in 1947. If anyone knows
of any relics of such a display, please let me know, so we can perhaps
feature it on the website. In any case, this display idea could be the
inspiration for a recreation with a classic touch. Build your own faux
history.
Here is how the idea was presented
in the dealer advance catalogs.



Catalog images courtesy of Lonny Beno |