American Flyer Displays & History

Eureka Stores - Windber, PA

The Eureka Department Store in Windber, Pennsylvania was the main company store for the Berwind-White Coal Company.  Windber was a company town located near Johnstown, Pennsylvania.  The store, which was quite large for a company store, was located at 15th and Sommerset Streets in Windber.  Based on Google Street View, it appears that the store has been has been historically preserved and now houses other businesses, including a Dollar General Store, at least as of August 2023. 

Eureka Department Store Site in 2023

 

 Click on any of the photos on this page to enlarge them

The equipment and display shown in the historic interior photos below lead me to believe that the display is from 1950.  The inserts at the top of the display changed from year to year, but only the 1950 displays featured an "Electronic Whistle" as opposed to later inserts that featured an "Air Chime Whistle."  Also, the whistling billboard shown in the photo features an Alco PA.  That locomotive and the billboard whistle featuring it, were not manufactured until 1950, so the photos could be no earlier than that.  The presence of a depressed center floodlight car with generator, which was first introduced in 1950 also dates this as 1950. 


Overall View of Department
Overall View of Department 

Front View of Toy Display Area
Front View of Toy Display Area 

Closeup of Layout
Close-up of Layout 
Sectional view of Chromed Also with warbonnet
Enlarged Enlarged view of what are most likely pre release cutouts of the chromed Santa Fe Alco PA set with war bonnet (top) & GP7 set (left)
 Black trucks on the Alco locomotive & cars is a rare variation on this rare set from early 1950

More about the Cutouts

Now comes the interesting part.   In the upper left hand corner of the second photo, you will find something that is extremely rare.  Take a look at the enlarged view (click here) and you will find a chromed Santa Fe Alco with the red warbonnet.  Very few of these are known to exist today and they were only made in early 1950, so that fits with the 1950 dating of this photo.   The set pictured in this photo would be an even rarer variant because of its black trucks.  What is interesting is the fact that the photo seems to show more of the roof than it should if the Alco set were a three dimensional object being photographed from somewhat below the level of the apparent shelf.  Aric Peery, a follower of this website, made an interesting suggestion.  Could that set be a cardboard cutout using a photo shot from an angle somewhat above the train? 

Once this suggestion was made, I discussed this with two colleagues who are very knowledgeable concerning Gilbert History to see what they thought.  They agreed that this is most likely the case.  Then I noticed another part of the photo that looked even more suspiciously like a cutout.  It is the set pictured on the top shelf of the case at the left of the photo.  It appears to be a set headed by a newly introduced GP7.  What I noticed was the fact that the view appears to be clearly from above.  This is most apparent on the auto unloading car as the details of its load are clearly visible in the photo and wouldn't be if it were an actual car photographed from below or straight on.  Also the GP7 pictured on the shelf is decorated in a pre production paint scheme that was never made, though it appears in the 1950 catalogs.  That paint scheme involves striping that covers the cab in addition to the body of the locomotive and there appears to be a link coupler on the front end.  Since the GP7 image in the photo is of a version that was never made, other than as a pre production mockup, that image is almost certainly a cutout.  After further investigation, Lonny Beno informed me that there are photos of the Alco PA set cutouts and Gary Baloun provided these photos for us to enjoy here.

Cutout A Unit
A Unit in Cutout Display
Cutout B Unit
B Unit in Cutout Display
Cutout Combine
Combine in Cutout Display
Cutout Dome
Dome Car in Cutout Display
Cutout Observation
Observation Car in Cutout Display
All Photos Courtesy of Gary Baloun

Learn more about the Ray Mohrlang Collection