A Gilbert Store
Display Layout
| The layout you are viewing was built by 
		the A. C. Gilbert Art Department in 1950.  Alfred Charlton Gilbert 
		(1884-1961), a man of many talents, began life in Oregon. However, it 
		wasn’t long before he headed east to make a name for himself.  A. 
		C. attended Yale earned a medical degree, won an Olympic gold medal and 
		set new world records in pole vaulting.  Gilbert as a boy worked 
		hard not only on his athletics but also was known for his sleight of 
		hand tricks.  In New Haven, CT.  he started a business making 
		tricks and magician aides called the Mysto- Manufacturing Company.  
		The company grew quickly and in less than a year a New York store was 
		opened.   Gilbert spent many days riding back and forth from New 
		Haven to New York on the train.  At the same time the New Haven RR 
		was electrifying the route and Gilbert watched closely as the girders 
		went up to support the wires.  This was the impetus that gave him 
		the idea of the Erector Set.  Perhaps his greatest invention though 
		was enameled wire for small motors as this lead to the introduction of 
		small appliances and other items expanding the company, which in 1916 
		became known as the A. C. Gilbert Co.  The company prospered with 
		continued production of an ‘educational toy line’ that included the 
		magic sets, chemistry sets, microscopes and Erector.  This combined 
		with the appliance production made the company a valuable asset to the 
		government during war years making electrical relays, gyroscopes and 
		other items.  Gilbert also founded the Toy Manufacturers 
		Association and was a pioneer in employee relations.  Gilbert 
		bought the American Flyer Company from Chicago businessman W.O. Coleman 
		about 1937.  He had plans to expand the line to more realistic 
		trains with two rails, but they were thwarted by WWII.  After the 
		war, the company worked feverishly to complete the transition and 
		finally started production in 1946.  The company lasted only five 
		years without his leadership until 1966.  However, those twenty 
		years produced many memories for boys and girls of all ages. |